Name: New Beginnings
Concept: My magazine would target unemployed people, people in between jobs, new college graduates, and discharged military veterans to explore new career opportunities and job availability.
Reader Demographics: People of any age, male or female, mostly lower and mid income
Reader Psychographics: People who value money, want a career change, struggling to make a living, goal oriented individuals
Completing Magazines: Fortunately, there are no magazines that currently cater to the unemployed. My magazine will be successful because I am targeting a market that no other magazine company has targeted before.
5 Potential Advertisers: Colleges, Staffing Agencies, Service industry employers, Military recruiters, Government unemployment agencies.
5 Potential Articles: How to begin your new job search, interviewing tips, resume writing, networking workshops, local career fairs.
Cover: people in business attire gearing up to be successful, bright happy colors to give people a positive vibe, a diverse group of people to reach out to all demographics of society.
Sounds interesting. I wonder if you should limit it geographically, e.g. Western U.S. In my experience, most people are not willing to travel far for a job.
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